Boutique Writing, LinkedIn Profiles, & Coaching best resume writer
5 Reasons to Use Plainspeak In Your LinkedIn Profile
April 24, 2015
You want a better profile, you know you do. Wanna fix it? Here’s how.
Stop using third-person language like your resume. Your LinkedIn is a conversation. Speak TO the reader, don’t talk AT them or list random details that you hope they’ll find meaningful. Use plainspeak. Shoot from the hip, and say it like it really is. Get vulnerable and reveal your jugular.
1. It’s fresh. Your LinkedIn profile is the outer garment in your employment life. Just like you wouldn’t wear your grandfather’s tattered trench coat or one that’s an exact match in style to everyone else’s – to get noticed you need a profile that piques interest and admiration rather than causes you to seem dated and unimaginative.
REAL LIFE SAMPLE OF SUMMARY OPENING LINE – “BEFORE”: Management, marketing and sales, business development, leadership, drive for results, outstanding customer service, training, team building, staff development, human resources, interpersonal and group communication, facility operations, problem solving, conflict management, event coordination
REAL LIFE – “AFTER”: Sales force driver. Operational guru. Retail executive. Take your pick, I’ve been called them all. Sales and operations management is what I love. I've been fortunate enough to have had a career with rapid advancement, won awards for surpassing targeted sales goals, driving revenue, customer retention, and given numerous opportunities to expand my leadership reach.
2. It’s relatable. People like to feel connected and included, and recruiters are no exception. By speaking in a direct, candid, and down-to-earth manner, you create an instant connection with your readers.
REAL LIFE “BEFORE”: Sales professional with success selling web technologies and services to physicians, clinicians, chiropractors, practice managers, and other healthcare specialists.
REAL LIFE “AFTER”: When you want to sell an enterprise software for the medical industry, whether it’s for business intelligence, project management, forms automation, or any of a dozen other systems, you need someone with deep exposure to web-based engineering and architecture who has an equally deep understanding of the rigors and processes of running a thriving medical practice. I am just such a person.
3. It adds dimension. Rather than being a cookie-cutter profile that reads the same as your resume (which leaves recruiters yawning), it’s an opportunity to complement rather than copy your resume and then when added together it helps form a three-dimensional version of you that really “pops” for the reader.
REAL LIFE “BEFORE”: Hardworking manager seeks growth opportunities in a good firm looking for people skills, successful, dynamic team player, and exceptional attention to detail. Willing to go the extra mile. Always cheerful and ready to pitch in.
REAL LIFE “AFTER”: There are two things you should know about me right up front: I work hard and I’m down to earth. Some list those as descriptors of how they are at work, or with their family, but it describes who I am on every front. You’ll always know where things stand with me – no surprises, just consistent output, communication, and easy-going rapport.
I grew up with a strong set of work ethics, believing that if I worked hard good things would come and it’s has served me well. I credit every bit of my talent to this ideal. Persistence always pays off. While reaching my goals is important to me, hard work has been its own reward too. I enjoy feeling strong and exercising those muscles and discipline, and thinking creatively to improve my efforts along the way.
4. It makes you real. A three-dimensional person takes in oxygen, shows compassion, and has a depth and resonance that allows your reader to connect with you emotionally in a way that a two-dimensional version of you never could.
BEFORE: Works with leadership across the organization, along with corporate personnel and vendors to conceive, plan and successfully implement strategies, projects and the IT foundation
AFTER: I’ve never met a technology I couldn’t grasp quickly. My mission is to provide exceptional technical support and project management, driving teams and deliverables to meet goals within timelines and budgets. I flush out expectations, strengths, and weaknesses, and then ramp up quickly to develop strategies and processes that expedite the communication and steps needed to keep things squarely on track and all stakeholders happy. I work equally well independently and collaboratively – doing whatever is needed to keep the engine oiled, the crew happy, and the train moving.
5. It sets you apart and ahead, every time. A recruiter goes online to search for candidates for an open position and pulls up a list of 20 qualified people. Twenty out of twenty will have copied the text of their resume into their profile, if they’ve even completed it at all. Some resumes are better written than others, so a few of those 20 might not be half bad, but no matter what – none of them will come close to the one person who spoke directly to the reader in everyday language.
Show the reader you’re real. Be fresh, bold, original. Create a three-dimensional image in their mind. Be relatable. Then you’ll be memorable.
REAL LIFE “BEFORE”: Outgoing, independent and goal-oriented Registered Nurse has years of notable experience in healthcare industry delivering quality customer service and effectively assessing patient needs. Dedicated professional seeks a challenging role to practice advanced nursing care in meeting the social and emotional needs of patients of all ages.
REAL LIFE “AFTER”: As a veteran nurse of more than 20 years, I've had the opportunity to work across most types of nursing environments and have been given opportunities to include administrator work in many of them. I've performed as an RN in hospitals, hospice and home health LTAC facilities, addiction rehab units, and held administrator duties that ranged from admissions and intake to adjunct instructor and Charge Nurse.
Doctors and coworkers are under performance-metrics' stress, institutions are under intense scrutiny from shareholders, investors, and the public, and patients are experiencing life-impacting disruptions and facing untold fears and frustrations – so it’s always been my mission to alleviate those pressures by executing my duties with the greatest care and deepest sympathies in the most efficient manner possible.
If I've done that then I know I've done my job well.
If your LinkedIn profile isn’t getting you the attention and results from recruiters you want, let Rock Star Resumes craft one for you.